Blog
Practical explanations, implementation notes and guides that support the same problems our services solve.
A performance report shows repeated requests to admin-ajax.php, so somebody disables the WordPress Heartbeat API. The requests disappear—and autosave, post locking or…
Read guide ↗
Internal search is designed for a person who is already on the website and wants to find something. Problems start when every…
Read guide ↗
WordPress can create archive pages faster than an editorial team can decide whether those pages deserve to exist in search. Categories may…
Read guide ↗
Whether a WordPress URL ends with a slash is far less important than whether the site is consistent about the choice. Trouble…
Read guide ↗
Breadcrumbs are easy to treat as decoration because they occupy so little space. In a well-structured site they do something more useful:…
Read guide ↗
A visitor clicks a URL and sees a page that effectively says “nothing here.” The server, however, responds with HTTP 200 as…
Read guide ↗
A weak SEO brief is a keyword list with a word-count target. A useful brief is a decision document. It tells the…
Read guide ↗
Uploading one image to WordPress can create more URLs than many site owners expect: the original file, resized files and, depending on…
Read guide ↗
A webhook can look perfectly reliable in a demo and still create duplicate leads, repeat invoices or lose an important event in…
Read guide ↗
A freelance writer needs to draft posts. A support assistant needs to read enquiries. A developer needs administrator access for a deployment.…
Read guide ↗